Our Story: From Hustle to Industry Disruptor

 

7Social was born on the front lines of dealership marketing—not in a boardroom, but in the hustle of real campaigns, real conversations, and real appointments. We started by doing one thing exceptionally well: running high-converting Facebook Event ads directly on dealership pages, then turning those inbound messages into live showroom appointments. No gimmicks. Just results.

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It wasn’t about selling leads—it was about driving bodies into dealerships, helping our clients move metal and smash month-end goals. We didn’t have a massive team or a Silicon Valley war chest. What we had was a deep understanding of what actually works for dealerships—and the drive to prove it.

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As our client base grew, so did the demand for smarter tools. Dealers needed a faster way to get inventory onto Facebook Marketplace. So we built the Marketplace Listing Tool, a simple but powerful app that lets dealership staff post vehicles with AI-generated copy, track team performance, and manage listings in seconds. What started as a side feature quickly became a game-changer—and a signal that it was time for something bigger.

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Today, 7Social is evolving into a full-stack automotive platform designed to compete with legacy giants like KBB, CarGurus, and TrueCar. But unlike them, we’re not interested in selling the same lead to five different dealers. We believe in market exclusivity, transparent pricing, modern automation, and total control for the dealership. Our technology is backed by years of in-the-trenches experience and built with one goal in mind: to give power back to the people on the lot.

We’re not a software company pretending to understand car sales. We’re a dealership-first team building the kind of platform we wish existed from the start.