A good marketing strategy focuses on staying relevant to your consumers. When trying to stay relevant, location can be key. One way to leverage location is through a technique known as geofencing. Geofencing is the use of GPS or RFID technology to create a virtualized geographic border that allows the software to respond when a mobile device enters or leaves a certain area. A geofence can send mobile push alerts, SMS messages, or warnings, target social media advertising, tra

The COVID-19 pandemic wreaked havoc on the worldwide automotive industry quickly and severely. Chinese parts shipments were disrupted, large-scale manufacturing disruptions also occurred across Europe, and assembly factories in the United States closed. The good news is that in 2022, the automotive industry is making a huge comeback. While the path to recovery is lengthy, auto marketers can use a programmatic strategy to help their campaigns succeed. According to Google, conv

The practice of displaying advertising based on a website's content is known as contextual targeting. Consider placing a keyboard ad on a gaming blog or a dance shoe ad on a musical theater forum. It's similar to placing a print ad in a specialty magazine on the internet. Contextual targeting raises the bar on keyword marketing. Customers are more likely to respond to contextually relevant advertising. This means you'll pay less money on ads and have more control over which a