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- Jul 21, 2022
- 5 min
Digital Marketing and the Auto Industry
You may have noticed that marketing these days has moved towards digital. You may also be wondering why your dealership should make the change and how they can accomplish this. At 7Social, we're happy to answer these questions, but first, let's look at how digital marketing differs from traditional sales methods. What Distinguishes Digital Marketing For Car Dealers From Conventional Sales The distinction between digital and traditional marketing is the medium via which your a
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- Jul 16, 2022
- 7 min
Questions You May Have About Programmatic Advertising
It’s no secret that programmatic is the new buzzword in digital marketing. Programmatic technology has made it easy to buy and distribute ad space with a much higher return on investment than typical pay-per-click advertising. Today, we at 7Social want to answer some of the most common questions we receive about this fairly new and innovative technology. What is Programmatic Advertising Automated internet ad purchasing and selling is known as "programmatic advertising. The au
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- Jul 15, 2022
- 3 min
My VIP Appointment
Ask any business owner if they want more leads. The answer will undoubtedly be yes. That goes without saying. However, many business owners and sales consultants struggle with generating leads. Most aren't even sure where to start on this journey. Relying on word-of-mouth advertising will only get you so far, and many myths exist about scaling your business. Some people say you must have a website in order to scale, while others say you need to buy a list for email marketing.
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- Jul 13, 2022
- 10 min
Facebook Ads and Why Your Business Needs Them
Here at 7Social, it is no secret that we love Facebook as a platform for advertising. We truly believe that you must have been sleeping under a rock if you aren't using social media platforms to put your message in front of your customers. Organic reach is declining, but paid reach on Facebook and Instagram is still producing incredible results. As Facebook transforms into Meta, the results are only on the rise, and we want to help you achieve those results! Why Should You Be
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- Jul 10, 2022
- 8 min
Facebook Content Marketing for Businesses
Content marketing is the practice of connecting with consumers without making a direct sales pitch. It is marketing that is uninterrupted. Instead of selling your products or services, you supply your consumers with intelligence-enhancing information. The basis of this content strategy is the concept that organizations will be rewarded with client business and loyalty if they provide purchasers with constant, ongoing relevant information. Why is Content Marketing Important Co
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- Jul 7, 2022
- 8 min
Best Practices for Providing Customer Service Using Facebook
Customer service can make or break a business, now more than ever. Customer service professionals who listen carefully to customer complaints can work with their organization to fix issues so that consumers continue to use their services and recommend them to others. Sales are increased as a result, and the sales team can more easily determine that they are promoting high-quality goods. A drop in consumers often comes from poor customer service, which lowers sales and earning
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- Jul 4, 2022
- 5 min
What You Need to Know About Facebook’s Political Ad Regulations
Restrictions of political ads are nothing new, with Twitter outright banning them in 2019. With that being said, despite the fact that Facebook itself has not outright banned political ads from its platform, there are some changes in recent years you should be made aware of. It should be noted that while allowed in most of the United States, such advertisements are prohibited from running in or targeting the state of Washington if they pertain to Washington's state or municip
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- Jul 1, 2022
- 4 min
The Myths Behind Programmatic Advertising
It's no secret that our experts at 7Social are in love with programmatic advertising. So we want to bust some nasty rumors you may have heard about it but first, what is programmatic advertising? Programmatic advertising is the practice of automatically purchasing and selling digital advertising space using a series of algorithms. Prior to programmatic advertising, ad ordering, setup, and reporting were all performed manually. Programmatic advertising streamlines the process
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