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- Jul 1, 2022
- 4 min
The Myths Behind Programmatic Advertising
It's no secret that our experts at 7Social are in love with programmatic advertising. So we want to bust some nasty rumors you may have...
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- Jun 15, 2022
- 7 min
Digital HVAC Marketing Strategies to Generate Leads and Increase Sales
Considering that more than 80% of consumers begin their search for a service or product online, it might be prudent to investigate...
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- May 3, 2022
- 9 min
Site Retargeting
Businesses can use a variety of offline and online marketing channels, such as billboards, radio, print, and television, as well as...
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- Apr 15, 2022
- 9 min
Programmatic Advertising in the Automotive Industry
The COVID-19 pandemic wreaked havoc on the worldwide automotive industry quickly and severely. Chinese parts shipments were disrupted,...
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- Apr 5, 2022
- 5 min
Contextual Targeting 101
The practice of displaying advertising based on a website's content is known as contextual targeting. Consider placing a keyboard ad on a...
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- Mar 17, 2022
- 9 min
Programmatic Advertising and Audience Targeting
A Brief Overview of Programmatic Advertising In 2021, programmatic advertising accounted for approximately 90% of all digital display...
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- Mar 3, 2022
- 9 min
Omnichannel Marketing 101
Marketing is nothing new; it has been around for as long as man has been selling goods and services. Umbricius Scauras, for example, was...
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- Feb 24, 2022
- 5 min
Making the Most of Data with Programmatic Advertising
To the business-minded individual, data is king. It drives everything a business does from product creation to marketing and sales right...
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- Feb 16, 2022
- 6 min
Geofencing and Social Media
There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and...
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- Feb 3, 2022
- 4 min
Market Smarter Not Harder
There is an old adage that one should work smarter not harder. You wouldn’t carry a bag of heavy stones down a mountain with your bare...
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- Jan 13, 2022
- 9 min
The Power of Programmatic Advertising for Political Campaigns
Political advertising in America is nothing new. Political parties arose within a decade following George Washington's nonpartisan...
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- Jan 12, 2022
- 18 min
Getting to Know Google Ads
It's hard to imagine our lives without Google. It's a search engine, it's a verb, and it is so much more. Packed in with everything else...
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- Dec 30, 2021
- 3 min
3 Reasons Why You Should Turn to Programmatic Advertising
Mark Twain once wrote that “many a small thing has been made large by the right kind of advertising.” It was true when Mark Twain spoke...
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- Nov 4, 2021
- 4 min
Programmatic Advertising 101
The world of advertising has changed drastically from the age of Mad Men. Young men sitting in board rooms, drinking sherry in a...
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