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Mar 22, 20227 min read
OTT and You: A Beginner's Guide
People are watching more video content on their smartphones, as well as on their laptops and desktop computers. The trend of video...
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Mar 16, 20229 min read
Programmatic Advertising and Audience Targeting
A Brief Overview of Programmatic Advertising In 2021, programmatic advertising accounted for approximately 90% of all digital display...
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Mar 3, 20229 min read
Omnichannel Marketing 101
Marketing is nothing new; it has been around for as long as man has been selling goods and services. Umbricius Scauras, for example, was...
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Feb 24, 20225 min read
Making the Most of Data with Programmatic Advertising
To the business-minded individual, data is king. It drives everything a business does from product creation to marketing and sales right...
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Feb 16, 20226 min read
Geofencing and Social Media
There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and...
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Feb 3, 20224 min read
Market Smarter Not Harder
There is an old adage that one should work smarter not harder. You wouldn’t carry a bag of heavy stones down a mountain with your bare...
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Jan 27, 20223 min read
Geofencing: Busting the Myths
We’ve all been told more than once that we should think outside the box, color outside the lines. When it comes to creativity, nothing...
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Jan 13, 20229 min read
The Power of Programmatic Advertising for Political Campaigns
Political advertising in America is nothing new. Political parties arose within a decade following George Washington's nonpartisan...
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Jan 12, 202218 min read
Getting to Know Google Ads
It's hard to imagine our lives without Google. It's a search engine, it's a verb, and it is so much more. Packed in with everything else...
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Jan 4, 20224 min read
Facebook Advertising for Your Business on a Budget
Social Media is just that, social. So too is advertising. The conversations advertisers have with their consumer base are just as...
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Dec 30, 20213 min read
3 Reasons Why You Should Turn to Programmatic Advertising
Mark Twain once wrote that “many a small thing has been made large by the right kind of advertising.” It was true when Mark Twain spoke...
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Dec 2, 20214 min read
Geofencing 101
The world of Marketing is swiftly changing. While flyers still fill our mailboxes and commercials rule the airwaves, companies have found...
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