The COVID-19 pandemic wreaked havoc on the worldwide automotive industry quickly and severely. Chinese parts shipments were disrupted,...

The practice of displaying advertising based on a website's content is known as contextual targeting. Consider placing a keyboard ad on a...

A Brief Overview of Programmatic Advertising In 2021, programmatic advertising accounted for approximately 90% of all digital display...

Marketing is nothing new; it has been around for as long as man has been selling goods and services. Umbricius Scauras, for example, was...

To the business-minded individual, data is king. It drives everything a business does from product creation to marketing and sales right...

There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and...

There is an old adage that one should work smarter not harder. You wouldn’t carry a bag of heavy stones down a mountain with your bare...

We’ve all been told more than once that we should think outside the box, color outside the lines. When it comes to creativity, nothing...

Political advertising in America is nothing new. Political parties arose within a decade following George Washington's nonpartisan...

It's hard to imagine our lives without Google. It's a search engine, it's a verb, and it is so much more. Packed in with everything else...

Social Media is just that, social. So too is advertising. The conversations advertisers have with their consumer base are just as...