Dynamic Inventory Ads
Revolutionize Your Customer Shopping Experience with Mobile Optimization
ARE YOU TIRED OF MANUALLY POSTING YOUR LISTINGS TO MARKETPLACE?
AUTOMATE THE PROCESS WITH THE HELP OF ARTIFICIAL INTELLIGENCE!
NO inventory feed approval required. Our custom software will scrape your dealerships inventory and it will automatically load the photos and fill out the Facebook Marketplace form for you!
Businesses selling new and used vehicle inventory can now drive automotive inventory ads (AIA) to a mobile-optimized shopping experience on the Facebook platform:
On ad click, shoppers are shown a dynamic Vehicle Detail Page (VDP) created by Facebook with information from your automotive catalog.
Shoppers can research vehicle details, discover additional inventory, and connect directly with dealers with a phone call (on mobile only) or via Facebook Messenger or lead form.
AVERAGE REDUCTION IN COST PER LEAD VS WEBSITE
MESSENGER OR LEADS ADS
YOUR REACH FOR THE SAME AD SPEND!
BENEFITS OF AN
Get more efficient campaign performance. Driving ads to an on-Facebook destination reduced on average cost-per-lead by 69% and cost-per-content view5 by 19% vs. a website destination
Offer a frictionless shopping experience. 55% of US consumers surveyed aren’t willing to wait for a web page to load when shopping6. Drive them to a mobile-optimized Facebook VDP instead
Built for a privacy-first future. As people demand more data transparency and control, dealers should invest in an on-Facebook strategy to continue delivering relevant and personalized ads
Reach in-market consumers during their shopping journey: Exclusive access to premium ad slots at the top of the Marketplace vehicles feed and the bottom of consumer vehicle listings
Retarget shoppers who viewed your inventory or messaged you in subsequent on-Facebook campaigns