How does Location Targeting work?
At 7Social we use all of the geofencing location based tactics to create an omni present marketing solution. Geofencing is the application of virtual boundaries drawn around a specific location to create a fence. When a potential customer that meets your customer avatar profile enters this fence their data is collected and an ad can be served to them at that point or at a later moment in time depending on the next time they are on a device. This information can also be used to retarget customers and track conversion rates from competitors brick and mortar stores into your location.