Facebook Ads and Why Your Business Needs Them

Updated: Jul 14


Here at 7Social, it is no secret that we love Facebook as a platform for advertising. We truly believe that you must have been sleeping under a rock if you aren't using social media platforms to put your message in front of your customers. Organic reach is declining, but paid reach on Facebook and Instagram is still producing incredible results. As Facebook transforms into Meta, the results are only on the rise, and we want to help you achieve those results!


Why Should You Be Using Facebook (Meta) Advertising



Even if your target consumer doesn't own a smartphone, they're probably already using one of these applications. 2.7 billion people use Facebook each month, and there is no doubt that your customers are there and spend a lot of time scrolling. Using the information they've gleaned about its consumers, Meta is able to provide you with more targeted advertising campaigns. Our customers have seen growth month over month by continuing to advertise on both Facebook & Instagram. They offer some of the finest CPMs available today when used properly, with outstanding copy and a compelling call to action.



Facebook’s Audience Targeting is Top Notch


In terms of targeting, Facebook's capabilities are out of this world. To narrow your audience down, you may use criteria like hobbies, habits, and demographics like age ranges and relationships as well as geographic region or language. You can even target your rivals' supporters in a special event.


With Facebook you may layer and combine targeting skills to exclude those who aren't in your target market, making Facebook's tools superior to those of any other platform. This is significant! Quality is more important than quantity. Instead of merely random visitors, you should be seeking Facebook users who are potential consumers – people who are inclined to make a purchase from you


Facebook will show your ads to those who are most likely to find them interesting. You may further focus your ad distribution on Facebook's Meta Business Suite's three audience selection options. These technologies are known as Core Audiences, Lookalike Audiences, and Custom Audiences and are quite effective.


Using Core Audiences, you may control where your advertising is delivered. You may design your target audience to be as broad or as limited as you like by using location, behavior, demographics, and relationships. You may target Custom Audiences based on your own CRM, or you can place a pixel on your website or an SDK on your app to reroute visitors. Lookalike Audiences, on the other hand, enable you to target people who resemble your present consumers. The possibilities are nearly limitless.


At 7Social, we can help your audience grow even further! Once the leads arrive, we enter them into your CRM for further contact via many different advertising and marketing channels. Many firms will provide you with leads but will not assist you in converting those leads into revenue. Our appointment setters understand how to turn your leads into paying clients.


Facebook Provides Easily Trackable Data is at Your Fingertips


Through Meta Ads Reporting, Facebook enables you to generate, edit, export, distribute, and schedule reports on ad performance depending on a set of characteristics you provide. You can receive the information you need to run your campaigns and set periodic emailed reports in Ads Reporting. You may also generate bespoke reports from scratch, as well as tweak them with breakdowns, filters, sorting, and other complex features.


Assume you want a weekly report on how your advertising is doing with specific categories of individuals. Ads Reporting allows you to choose which audiences and ad metrics appear in the report. You'd also utilize Ads Reporting to build the recurring report, which you'd schedule to be delivered to yourself and your coworkers on a weekly basis.


Facebook also has a technology called a pixel that allows it to track activities visitors do after arriving at your site via an ad. The Facebook pixel may track a variety of behaviors, such as adding something to a basket, entering payment information, or reading content. You'll then be able to view this data later to determine whether anything is preventing your clients from converting along the process. At 7Social, we can take away all the guesswork by setting up the Facebook Pixel for you.


Facebook Ads Increase Audience Engagement

Engagement, in general, refers to any activity taken by an audience. It might be anything from clicking a link to leaving a comment to seeing a photo or video to giving a post a thumbs up.


As a consequence, post engagement on Facebook advertising refers to your audience responding to your ad by liking, commenting, sharing, or clicking on it.


We could enumerate a million benefits of Facebook advertising, but if no one clicks on your ads, there's no need to continue running them. People, thankfully, do click on Facebook advertisements. In fact, 78% of consumers say they found items on Facebook. So, you're aware that Facebook advertising is advantageous for businesses like yours and an excellent way to reach out to new clients.


Consider your Facebook presence to be your company's second website - another digital extension of your company. As with your website and any offline presence, some people may naturally lose interest in communicating with you over time. Whatever your primary goal, Facebook advertising always has the important secondary advantage of increasing your following base and providing your existing followers something fresh to think about. If funds are available, campaigns targeting only existing followers can be performed on a regular basis.


Facebook Offers Easily Customizable Ad Objectives


Facebook separates advertising into three major goals: awareness, consideration, and decision (conversion). While all of the objectives will assist in raising knowledge about your company, each one differs in its aim, depth, and strategy for achieving this goal.


Awareness


The goal of awareness is to stimulate interest in a company, product, or service. It explains why your company or product is valued. It's not trying to sell things, drive traffic to a website, or persuade potential customers to interact with the ad (like, share, or reblog). Its sole purpose is to present information that informs people about you and your goods.


The following goals can be selected under the awareness objective!


Brand Awareness

As you may expect, these advertisements assist in raising public knowledge of your company. This might be an excellent way to present your brand to new people. This is because Facebook will show these advertisements to individuals of your target demographic who are more likely to notice and remember them.


Facebook forecasts memory ability by polling users and studying their prior behavior and interactions with adverts.


Remember that the major goal of these commercials is to build brand recognition, so don't expect much engagement or click-throughs. They will, however, assist you in establishing brand recognition and arouse the curiosity of your target audience. Use these advertisements to keep people aware of and recall your brand, as well as to showcase what makes your company and product/service special.


Reach

Facebook reach advertisements are presented to as many individuals as possible in your target demographic while remaining inside your budget limitations. You may also decide where you want your audience to be so that the ad only reaches those near your business. The opportunity to control the frequency of these adverts, i.e., how many times someone will see the ad, is an added plus.


On the one side, this method increases the number of individuals who view your advertisement. On the other hand, Facebook does not assess the user's chance of paying attention to the ad. That is, you may wind up paying for your ad to be seen by audience members who are prone to scrolling through any commercial on the site.


Consideration


Consideration is a step beyond awareness. It is utilized to not only tell clients about your company or product but also to provide extra outlets for further information, such as a podcast, video channel, or app. Its purpose is to get clients to interact with and think about the company.


Engagement

"Engagement" is intended to get your target audience to interact with your Facebook ad or webpage. This translates to likes, reactions, shares, comments, and event replies on Facebook. Facebook messaging is not included. This campaign is simple to use and provides businesses with a better understanding of their present and prospective audiences, as well as the effect of their outreach. This may assist in increasing interest in their brand while also providing visual information for firms trying to demonstrate their reach and success.


Lead Generation

Lead Generation is useful when you want to collect information or leads from people who are interested in your business. It is a promotional strategy that does not require the audience to click on a link or view a video to learn more. Rather, it allows its target audience to rapidly fill out information using an auto-complete form directly within the ad and then allows the firm to contact that member later.


It's frequently utilized in conjunction with another free product, such as an online lesson or book. The benefit of this strategy is that it is simple and quick. It rapidly generates an enormous amount of new business opportunities for your company. The disadvantage of this approach is that there are few opportunities to offer information about your company, and you may receive incorrect information—not every consumer maintains their contact information up to date. This can distort your feedback and the effect of your outreach, as well as your post-sign-up response rate.


Video Views

With the goal of acquiring as many views as possible, Facebook will push video views advertising to your target demographic. These commercials may be an effective approach to share your brand's narrative or demonstrate your service in an entertaining and digestible manner. After all, according to a HubSpot survey, more than half of customers want to watch video content from companies.


What makes video view advertising so powerful is its ability to help you retarget folks who watched your video. You may retarget people who viewed your video content in order to remind them of your brand and product/service, hence increasing brand recognition and conversions.


Traffic

If you want to enhance visitors to your website, use this Facebook ad objective. One of the Facebook ad objectives that focus only on increasing visitors to a website outside of the network is traffic. It might be a blog article, a landing page, or simply a website page. If individuals are familiar with your company and you want to direct them to a page of interest, this is a wonderful goal to create.


This objective's goal is not to make purchases or attract people to register for an event. However, such things may happen if you meet this goal. The Traffic objective's primary goal is to get visitors to visit your website. Anything else is just a bonus! When you run a traffic ad, Facebook will show it to those who are most likely to click your link and engage.


App Installs

This goal drives mobile app installations by directing consumers to the Software Store or Google Play store to download your app. Your app's chances of getting installed are increased when Facebook shows these ads to users who have already downloaded applications from advertising in the past.


Messaging

With the messaging goal, visitors may message your company straight through the ad using Facebook Messenger. This is an effective method for directly connecting with people and generating more interest in your company. Engaging with your audience via Messenger allows you to connect with them rather than talk "at them."


Use your conversations to respond to questions, give customer service, build relationships with your audience, collect leads, and drive sales. Messenger is a wonderful way to show your customers that there is a human on the other end who is willing to help them.


Conversion/Decision


Conversion seeks to guide the customer through the whole business process. It aims to inform clients about the company and its value, provide them with a website or platform to read or find additional information, and ideally drive them to purchase, register, or download a product or service.


Conversion

Conversion ads are intended to urge people to perform valuable activities via your website or app, such as registering for an event or adding an item to their shopping cart, or making a purchase. These ads are most effective when they are delivered to individuals who are already familiar with your product – most likely, those who have passed through the awareness and contemplation phases and require a final push toward conversion.


For these advertisements to help Facebook improve your campaigns, you must install the Facebook pixel on your website. When someone clicks on an ad on Facebook, a little piece of code is added to their website to track every activity and conversion that follows. Facebook knows whom to target in advertising to optimize conversions with each conversion. Remember, 7Social can handle this for you!


Store Traffic

The store traffic goal is ideal for businesses with physical locations since it aims to reduce the digital barrier and generate in-person foot traffic to your store. The adverts are delivered to people who are physically close to your shop, increasing the likelihood that they will visit. It's vital to note that these adverts only target by area; thus, audience demographics aren't considered.


There are two requirements for shop traffic advertising to be effective. It would help if you verified that all of your business locations are correctly recorded in Business Manager as the advertiser. The consumer's location services must be enabled so that Facebook knows when to display the ad. You'll be able to track your retail visits at each location from the ad if the stars align.


PRODUCT CATALOGUE SALES

Product catalog sales try to create sales by displaying goods from your online store's catalog. Its campaigns display advertisements from your online store or catalog to keep your audience interested and then let that buyer click on it to purchase it on-site. These campaign advertisements are more dynamic than other types of ads since they entail upselling and cross-selling to potential consumers, followed by measuring that outreach through conversions, link clicks, and impressions.


Facebook Allows You to Drive Calls to Action


The majority of digital advertisements include a CTA (call-to-action) button that directs your viewers to the targeted destination, such as your website. This works because you literally have to tell them what to do. Then they're significantly more likely to do it. Although it appears simple, it has a big impact on the efficacy of your adverts and blogs!


Furthermore, before making a decision, individuals typically seek further information.

Users may visit your website by using Facebook advertisements, but there are other ways as well. Book Now, Apply Now, Contact Us, Sign Up, Download, and Learn More are the current CTA buttons accessible through Facebook and that list of available CTA buttons will only grow in the future.


Save Time and Money

This is made feasible by Facebook's growing CTR (click-through rate) as a result of their better advertising tools. That is why companies are learning how to employ advertisements correctly. Because of ongoing advancements in Facebook's targeting capabilities and innovation, company owners may successfully target consumers they wish to reach a reasonable cost.


With the minimal cost of running a Facebook ad and the precise targeting of exactly the people you wan to see them, you're paying a small amount of money to reach as many people as possible and eventually earn from your ad.


To be clear, the most expensive aspect of advertising is testing, which you will almost always have to undertake. Facebook advertisements almost never succeed the first time and must be modified. This is quite normal. When planning your budget, keep this testing period in mind.


If you want to save time and money on testing, contact the specialists at 7Social! We have observed what works and what does not work in every company area imaginable because we operate in many sectors. We have completed all of the tests for you!


7Social has created many tiers of packages for our clients based on their objectives and advertising budgets. Every firm should use an omnichannel marketing strategy to expand their market reach; the only question is how much they can afford to invest. As a result, we offer packages starting at $995 per month.







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