Updated: Jul 29, 2022
Content marketing is the practice of connecting with consumers without making a direct sales pitch. It is marketing that is uninterrupted. Instead of selling your products or services, you supply your consumers with intelligence-enhancing information. The basis of this content strategy is the concept that organizations will be rewarded with client business and loyalty if they provide purchasers with constant, ongoing relevant information.
Why is Content Marketing Important
Content Marketing Builds Brand Awareness
Increasing brand recognition is crucial to your organization's success for various reasons. Customer's recognition of your company and its features is measured by their level of brand awareness and acknowledgement. Acknowledgment is recognition of your brand and what it represents, such as technology, women's fashion, health, etc., not simply your logo. Because individuals are more inclined to purchase from a company they recognize and trust, brand recognition is crucial. Content marketing and branding go together like peas and carrots, given that on-site content is such an integral component of digital marketing.
You can demonstrate to consumers who you are as a business and what your brand stands for via the use of high-quality content. In addition to establishing your brand's name recognition, you also want to make sure that your target audience understands what distinguishes your company from the rest.
In contrast to your revenue-generating content (such as adverts and product descriptions), your brand's content should emphasize intriguing, relevant, and meaningful information about your business. Instead of selling your items, content marketing for brand recognition emphasizes selling your company's ideals. Branded content is where you may provide information about your company and the reasons why consumers should purchase from you. Why wouldn't you want to stand out with so much competition out there?
Content Builds Better Relationships Between Consumers and Brands
Regardless of whether you react to a query on Facebook, a blog comment, or an email, a prospective consumer decided to contact you. You now have the opportunity to interact with them on a deeper, more personal level since they have entered your sales funnel. If they ask you a question, don't rush to answer it, but take the time to deliver a thoughtful, individualized response. This foundation is vital for building authentic online connections.
According to the majority of experts, it takes between six and thirteen contacts for a prospect to become a qualified lead and the same number for a qualified lead to becoming a client.
A thoughtful email or a compelling blog post might be crucial touch points for bringing your content consumer closer to making a purchase. If you understand your audience, produce content that appeals to them, and interact with them genuinely when they reach out to you, you are certain to develop meaningful connections, earn trust, and acquire consumers.
Content Marketing Improves SEO
The acronym SEO stands for "search engine optimization." It is the process of boosting the quality and quantity of website traffic, as well as brand awareness, via unpaid search engine results (also known as "organic" results).
Despite what the title may imply, search engine optimization (SEO) is just as much about people as it is about search engines. Understanding what people look for online, the answers they want, the phrases they use, and the sort of information they wish to consume is essential. Knowing the answers to these questions will assist you in connecting with those looking online for the solutions you provide.
To rank high and increase traffic, you must include your goal keywords in your content. However, as previously stated, stick to your plan and avoid cramming in too many references. Search engine optimization (SEO) suffers as a result of term repetition. Use the primary keywords appropriately in the title and body of the document.
SEO and content marketing necessitate consistency. Fresh, distinctive, and innovative material is quickly indexed and ranks better than low-value and repeated content. Content must be able to both catch and retain readers' attention. One can write influential content by using important keywords and targeting visitors. This is the most important factor through which Google determines the relevance of a page and ranks a piece of content. Brainstorming creative ideas and embedding the most important keywords is the key to acknowledged content.
Content Marketing Establishes Your Brand as an Expert in Your Field
Content marketing is also about establishing your company as an expert in your field. For example, an automotive company may share video posts where they review car brands and services. On the other hand, a dentist may run a blog on tooth care and disease. While this does have something to do with SEO, driving people looking to answer questions about your brand, it is also about proving yourself an expert.
Credible advice from subject matter experts fosters confidence and devotion. They value relationships and respect the goals of their customers. These experts enjoy continuous repeat business and referrals as a consequence. Consumers do not want to buy items or services from a corporation that understands little about what it sells.
This is an alternative way to view it. Would you prefer to purchase equipment from someone you know who just sells the equipment or from someone who not only sells the equipment but also uses it daily? Think of all the tech reviews on YouTube. Does a content creator's review of a device or app mean more to you than just seeing a store say what it can do? Probably so.
By establishing yourself as an expert via the use of quality content on your social media page or website, you are saying you understand the products or services you sell. You know how and why they work, and your word should be trusted. You're not just selling your product; you’re selling your knowledge behind the product. They know you can be trusted with any customer service questions you may have.
Why Should I Deploy Content Marketing on Facebook
When it comes to content marketing, Facebook is an excellent and diverse tool. You can share videos, images, and blog posts. You can also answer consumer questions in real-time. So, whether you are disseminating information or sharing a meme to establish, the Metaverse has the tools you need!
How Do I Deploy Content Marketing on Facebook
Know Your Audience
To engage your audience effectively, you must first identify who you are communicating to. Therefore, you must have some understanding of your brand's target demographic.7Social can assist with that! With hundreds of different criteria to pick from, we will assist you in creating a list of your potential consumers and marketing to them online, where they spend the most time! Allow us to develop your ideal consumer profile and watch the results flow in.
Keep Your Audience Captivated With Relevant Content
Regarding content, there are two factors to consider: what your audience wants and what will garner greater involvement. More than 54% of the Facebook audience enjoys reading articles. 58% of them enjoy watching videos, including DIY crafts and memes. Relevant postings are more likely to be liked and shared. Thus it is essential for businesses to develop focused content.
Posting material that really fascinates your consumers or clients is the key to building a successful fan page that attracts followers and advances your brand. Don't only concentrate on yourself or your business. You will strengthen your relationship with present and potential clients by giving the reader important information.
Stay on Trend
Posting on popular, current subjects is a fantastic strategy to expand your audience and enhance engagement. This not only increases your chances of appearing in feeds but also increases the likelihood that others will comment on and share your content. Determine methods to apply your brand's image to current events.
Know When to Post
As a result of the pandemic's disruption, businesses and consumers have adjusted to a new routine, and there has been a shift in how we all engage with and use social media today. And what appeared to be the optimal time to post on social media in 2022 has grown more concentrated and concentrated.
At 9 or 10 a.m. on Tuesdays, Wednesdays, and Thursdays, engagement was at its peak. Mornings on most social media sites, including Facebook, Instagram, Twitter, and LinkedIn, were productive. However, the optimum times to post on Facebook have been determined to be Monday through Friday at 3 a.m. and Tuesday between 10 a.m. and noon.
Regarding the frequency of your Facebook posts, bear this in mind! Recently, The popular social media guru Hubspot studied Facebook data from more than 13,500 of its clients to see whether posting more frequently would help companies reach more people. They discovered that only firms with more than 10,000 followers noticed an increase in clicks when posting more than once each day. When posting twice every day, businesses with fewer than 10,000 followers earned 50 percent fewer hits per post. However, those who blogged between one and five times each month saw their engagement increase by nearly 200%!
Give Consumers a Tour
Sharing behind-the-scenes (BTS) images of your business is a second excellent Facebook content option. There are several ways to accomplish this. Show how things are manufactured, introduce your staff, or add outtakes from earlier movies or marketing efforts. BTS content is powerful because it allows businesses to engage with their audiences in a real manner and develop trust. Good BTS content emphasizes corporate procedures rather than items. The greater the authenticity of a video, the greater its success.
Share Your Blog
We've mentioned earlier the importance of using your content to boost SEO and showcase your expertise. One way to do this is by sharing posts from a blog your business runs. Blogging not only increases website traffic and promotes your products and services, but it also helps you establish credibility with prospective clients.
Every time you produce a new article, you generate information that may be shared on social networks such as Twitter, LinkedIn, Facebook, and Pinterest, so exposing your business to a new, possibly unfamiliar audience.
Additionally, blog material helps maintain your social media presence. Instead of constantly requesting that your social media manager develop fresh material for social media (or generating that content yourself), your blog may function as a content store.
Make it Fun
Engaging content builds an audience, and it makes a brand stand out. Who does not love seeing someone totally eviscerated by a fast-food giant on social media or laugh at a funny video posted by their local dealership?
If you've never visited the Facebook Page for Arby's, yes, the roast beef company, you should do so now. Arby's is the master of making postings appear fun and spontaneous, despite the hours of work that we know go into them. The manner in which they employ geek culture to make their fans laugh and share is genuine and engaging. After witnessing your favorite Skullgirls character want curly fries, you can't help but crave some yourself.
Everything returns to the concept of social media as a discussion. Too frequently, brands repeat the same dialogue over and over again. These discussions are easily forgotten. You want your Page to hold conversations that encourage users to converse more, not less. Don't be frightened to think creatively. Create a Page that attracts visitors.
Turn to the Experts
The best content marketing strategy of them all is turning to the experts, like 7Social. Our team has personally overseen $3,000,000+ in ad spend on these platforms and know-how to help deliver the results you expect. 7Social has put together several levels of packages for our clients based on their goals and ad budgets.
Every business should be utilizing a social media-centered to grow their market reach; it's just a matter of how much they can afford to spend. That is why we have packages starting as low as $995 per month. With that package, we will provide your business's Facebook Page with five weekly posts that are on-topic to drive engagement. This means you can leave all the work of creating a content marketing strategy to us, all for less than it would cost to hire a social media manager!