- Apr 26, 2022
- 7 min
Geofencing The Future is Now
A good marketing strategy focuses on staying relevant to your consumers. When trying to stay relevant, location can be key. One way to...
- Apr 15, 2022
- 9 min
Programmatic Advertising in the Automotive Industry
The COVID-19 pandemic wreaked havoc on the worldwide automotive industry quickly and severely. Chinese parts shipments were disrupted,...
- Feb 16, 2022
- 6 min
Geofencing and Social Media
There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and...
- Jan 27, 2022
- 3 min
Geofencing: Busting the Myths
We’ve all been told more than once that we should think outside the box, color outside the lines. When it comes to creativity, nothing...
- Jan 13, 2022
- 9 min
The Power of Programmatic Advertising for Political Campaigns
Political advertising in America is nothing new. Political parties arose within a decade following George Washington's nonpartisan...
- Dec 2, 2021
- 4 min
The world of Marketing is swiftly changing. While flyers still fill our mailboxes and commercials rule the airwaves, companies have found...