How to Avoid the Most Frequent Digital Marketing Errors
Updated: Jul 12, 2022
No matter how long you have been established as a business, the current marketing world can be somewhat challenging to navigate. Mistakes are bound to be made. Here at 7Social, we want to help you avoid them when you can.
Not Having a Social Media Presence
You may believe that you can avoid using social media. We regret to inform you that this is not the case If you are not using social media outlets to get your message in front of your clientele then you are making a huge mistake.Paid reach on Facebook and Instagram continues to provide remarkable results. Without social media, you can be sure you are missing out on the opportunity to grow your customer base exponentially.
Not only that but it is vital to use social media for converting leads into consumers through disseminating your information, contacting your target audience, and interacting with consumers.
Initially, you can easily maintain a small account on your own, but as your business expands, you will want several channels. And the more labor you do, the less time you will have to complete it or to do the rest of your work. For a firm to properly manage its social media marketing, it must maintain engagement in a realistic and enduring way.
Hiring an expert like 7Social can save you time and money and ensure that your social media presence is positive. At 7Social, we have five packages specifically focused on Facebook Advertising!
Starting out at $995 per month, our experts will assist with the development, configuration, and administration of your Facebook page. If you already have a Facebook page, we will assess it and make any required adjustments to improve its performance. Our staff will publish on your behalf to expand your audience, but a budget for advertising is still recommended. It's perfect for starting your road to brand recognition.
This package includes the following items.
Page Creation, Setup & Management
Starting at $995 monthly, our team will help create, set up, and manage your Facebook page. If you already have a Facebook Page, we will perform an audit and make the necessary changes to make it perform better. Our team will make posts on your behalf to grow your audience but providing a budget for ad spending is suggested.
This package includes the following.
Page creation / audit
Five weekly posts that are on-topic to drive engagement.
Basic chatbot creation/deployment
Facebook Pixel Installation
Level One
The Level One package generates about 80 to 150 new leads. This package starts at $2500 per month and contains everything included in the "Page Creation, Setup, and Management.
It also includes the following items.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for All Facebook & Ig Ad Sizes
Level Two
This bundle begins at $5,000 per month and includes everything available in the Level One package.
It also includes the following items.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for all Facebook & IG Ad sizes
Custom Audience Creation
Services from PC, S&M Package
Site & CRM Retargeting Ads from Pixel
The Level Two package generates 150-300 new leads per month.
Level Three
This package costs $7,500 monthly and produces 250 to 500 new leads.
In addition to the contents in the Level Two package, the Level Three package contains the following items.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for All Facebook & Ig Ad Sizes
Custom Audience Creation
Lead Follow-Up & Re-Engagement
Services From Pc, S&M Package
Site & CRM Retargeting Ads from Pixel
Level Four
This monthly bundle costs $10,000 and generates 350 to 700 new leads.
In addition to the items in the Level Three package, the following are included.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for All Facebook & IG Ad Sizes
Custom Audience Creation
Services From PC, S&M Package
Site & CRM Retargeting Ads from Pixel
Not Using SEO
Customers must be able to locate you online. Thus, it is crucial to concentrate on SEO. SEO is an abbreviation for Search Engine Optimization. Simply put, effective SEO maximizes your internet presence. This means that the more people that know about your website or have seen it pop up in a search, the greater your internet traffic, and the greater your possibilities of reaching a larger audience with your product or service. Let's examine why SEO is so crucial.
There are only ten positions available on every Google search page. This can be a problem. After all, when doing a Google search, how frequently do you visit the second, third, or twentieth page of the search results? Most likely, you will seldom need to since the first few results on the very first Google page tend to provide the information you sought. If your company is not among the first ten search results, a competitor has acquired a new client at your expense.
SEO allows you to be the answer to potential customers' questions. In addition to improving your visibility and traffic, SEO assists you in establishing yourself as an expert in your industry. The association between authority and brand trust eventually results in brand loyalty. SEO not only attracts new clients but also, over time, helps you to develop your connection with existing customers by establishing their trust.
So how do you utilize SEO? The simplest starting point is to determine which keywords are most relevant to your business and clientele. Identify and optimize for a certain keyword phrase for each page of authoritative material on your site. Consider how your reader may use search phrases to locate the page using a question. For example, what is SEO?
Once again, you should have an idea of what the prospective customer will be seeking.
It is very difficult for a website to gain search engine ranks for many keyword phrases, such as those terms, since they are so similar. Both "social media jobs" and "social media careers" may rank for the same page. It is unusual that "student affairs" and "5th grade teacher" or "mathematic theory" and "mandated reporting procedures" are all ranked on a single page. So be sure to have a specific target in mind.
Not Setting a Target Audience
Reaching as many individuals as possible with your marketing budget is not an effective use of your money or your time for that matter. Clearly, defining your target market will generate more relevant leads than casting a large net and hoping for the best.
Audience targeting is essential for companies that want to reach the right individuals at the right time with the appropriate message. In the end, if your advertisements are not appropriately targeted, you will have poor campaign performance, wasted advertising dollars, and poor customer experiences. Brands that emphasize audience segmentation best practices and leverage people-based data to develop customized target groups will be able to keep up with their customers' journeys as their needs and circumstances change. They will also find a higher ROI on their programmatic advertising.
We’ve said it before and we’ll say it once more, you will save time and money by sending relevant visitors to your site rather than sending a plethora of random visitors to your site. When you don't target precisely, you wind up developing and distributing messages that have very little possibility of achieving the required effects with unqualified leads. Your reps squander time and effort engaging in inefficient activities and interactions with folks who have no interest in your product or service.
The important thing to remember is to not depend on assumptions or approximations for information about any audience. Conduct research to discover your intended audience and the most effective method to contact them.
At 7Social, we utilize this data to design tailored ad campaigns and target prospective consumers when they are most likely to perform an action, such as making a purchase. We can also create retargeting campaigns to deliver advertising to prospects who have already visited your website, physical location, or filled out an online form. Our staff excels in assisting you in marketing and communicating with prospective consumers until they take the necessary action.
Failing to Convert Web Traffic to Customers
Visitors to your website who do not convert into consumers have little value unless they generate leads for you via word-of-mouth promotion. The first objective is to attract people to your website, while the second objective is to convert them into clients.
7Social may aid with site retargeting, which is one of the most effective methods for achieving this goal. Following is the standard technique for remarketing a website. The consumer visits the website, i.e., http://www.company.com (www.amazingwebsite.com). Based on the HTML code (what we refer to as a site retargeting pixel) put on the site, mobile device IDs and IP addresses of visitors to (www.amazingwebsite.com) may be recorded. After a user visits a website, a cookie is deleted. Essentially, a pixel installs a cookie on the user's browser that follows them around the Internet. At 7Social, we can create and install the pixel for you and provide analytics on its effectiveness.
Failing to Utilize Programmatic Ads
To be successful, you must optimize income while maintaining an excellent customer experience. Programmatic advertising is an effective technique to handle in-app inventory auctions and target individual consumers using data criteria. Instead of buying pay-per-click ads individually, programmatic ads use an algorithm to purchase multiple ads in milliseconds, utilizing information about your target audience.
You are not just buying ad space to buy ad space and hope it works. You are being more strategic about it, increasing your ROI. If you are not using programmatic advertising, you could be wasting your ad spend.
At 7Social, we offer four amazing levels of programmatic marketing!
Level One
For just $2500 per month, our staff will conduct the onboarding of your business to our programmatic platform, including the addition of your social media profiles for data collecting. You will be able to examine reports through the dashboard. The minimum order size is 100,000 impressions, which are divided among strategies.
This package includes the following and generates 300+ views.
100,000 Impressions
Ad Optimization & Management
Custom Ad Copy & Creative for all Display Ad sizes
Custom Audience creation
Landing Page Audit
Site Retargeting
Level Two
This offer begins at $5,000 per month. The more impressions you buy, the cheaper each impression becomes. This bundle is also qualified for Web 7, our website callerID program.
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It generates 900+ views and includes the following.
300,000 Impressions
Ad Optimization & Management
Custom Ad Copy & Creative for all Display Ad sizes
Custom Audience creation
Landing Page Audit
Site Retargeting
Level Three
This offer begins at $7,500 per month. As with the previous package, the more impressions you buy, the cheaper each impression becomes. This bundle is also qualified for Web 7, our callerID program for your website.
It generates 1,500+ views and includes the following.
500,000 Impressions
Ad Optimization & Management
Custom Ad Copy & Creative for all Display Ad sizes
Custom Audience creation
Landing Page Audit
Site Retargeting
Level Four
This offer begins at $10,000 per month. As with the previous package, the more impressions you buy, the cheaper each impression becomes. This bundle is also qualified for Web 7, our callerID program for your website.
It generates 3,000+ views and includes the following.
1,000,000 Impressions
Ad Optimization & Management
Custom Ad Copy & Creative for all Display Ad sizes
Custom Audience creation
Landing Page Audit
Site Retargeting
Providing Poor Customer Service
If a first-time visitor becomes a customer, he or she is taking a risk. Good customer service is essential for mitigating this risk since 70% of consumers will continue doing business with you if their concerns are treated satisfactorily.
Be sure to provide links for receiving assistance in a prominent location on your website so that visitors are aware it is there. This may be a Contact Us website, a virtual chat box available 24/7, a toll-free number, or another means. Ensure that anybody who visits your site is aware that assistance is available if needed. You can also add automated customer service through Facebook Messenger!
Forgetting About Mobile Device Users
The bulk of Internet users access the service through mobile devices rather than a stationary computer or laptop. People like using their smartphones to purchase clothing, view movies, communicate with loved ones and even play games to reduce stress. The use of cell phones has become their new coping mechanism, particularly during this epidemic.
One of the most typical digital marketing blunders made by businesses is forgoing the use of websites with mobile-friendly designs. Now that cellphones are one of the most recent trends, it is imperative that you use them in your digital marketing. As someone who desires a wider audience, you must recognize the significance of designing a website that is accessible regardless of location. By optimizing your website for mobile consumers, you may increase their confidence in you. Simply place your advertisements on your website and verify that it is mobile-friendly, and voila! Your consumers will undoubtedly become more enamored with you.
Not Using a Digital Marketing Agency
Advertising firms and marketing agencies offer the contacts and resources necessary to ensure the success and efficiency of your campaign. They know how to position and design advertisements and already own the appropriate computer applications to create stunning creatives. Additionally, agencies have ties with other businesses and organizations that assist them in doing their tasks.
Since they work with companies in multiple industries, they have already seen what works and what does not. Their knowledge might help you save time and money. Employing an advertising agency also eliminates the requirement for you and your team to build an advertising plan. This is particularly critical if you lack a specialized advertising team.
Hiring an agency will allow your personnel to focus on their areas of expertise. Most small business owners are too busy operating their businesses to devote the necessary time and effort to create an advertising strategy. Therefore, using an agency allows you to devote more time to operating your company.
Remember that while it may seem that employing an advertising agency would be costly, an agency can save you a significant amount of money on ad placement. The majority of publishers and radio and television stations provide discounts to agencies, allowing them to get lower prices than individuals buying directly. Additionally, agencies may quickly revamp advertisements to be more successful while using less space, saving your organization more money. With more successful advertisements, the expense of hiring an agency may also be recouped.