Taking Facebook Advertising to the Next Level for Automotive Dealerships Part One: The Basics
Updated: Jul 26, 2022

In a previous article, we discussed advertising your business on Facebook with little to no budget. Facebook is one of the most effective social media platforms, with over 221.6 million members in the United States alone, and it provides both organic and paid promotion opportunities for your brand.
Advertisers may use Facebook advertising to accomplish a variety of marketing objectives, such as boosting brand recognition and improving website conversions. As said, there are both free and paid advertising options. However, your best alternative is to choose the paid way since this will enable your advertisements to obtain greater traction. You may acquire even more traction by enabling 7Social's specialists to perform all the work for you.
While this article is geared mainly toward automotive dealerships, all businesses can take what is written and apply it to their own inventories and business models. Social media, after all, is for everyone!
Our Packages
At 7Social, we have five packages specifically focused on Facebook Advertising!
Facebook Page Creation, Setup, and Management
Starting out at $995 per month, our experts will assist with the development, configuration, and administration of your Facebook page. If you already have a Facebook page, we will assess it and make any required adjustments to improve its performance. Our staff will publish on your behalf to expand your audience, but a budget for advertising is still recommended. It’s perfect for starting your road to brand recognition.
This package includes the following items.
5 Weekly Posts That Are on Topic To Drive Engagement.
Basic Chatbot Creation / Deployment
Facebook Pixel Installation
Page Creation / Audit
Level One
The Level One package generates about 80 to 150 new leads. This package starts at $2500 per month and contains everything included in the "Page Creation, Setup, and Management.
It also includes the following items.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for All Facebook & Ig Ad Sizes
Custom Audience Creation
Level Two
This bundle begins at $5,000 per month and includes everything available in the Level One package.
It also includes the following items.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for all Facebook & IG Ad sizes
Custom Audience Creation
Services from PC, S&M Package
Site & CRM Retargeting Ads from Pixel
The Level Two package generates 150-300 new leads per month.
Level Three
This package costs $7,500 a month and produces 250 to 500 new leads per month.
In addition to the contents in the Level Two package, the Level Three package contains the following items.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for All Facebook & Ig Ad Sizes
Custom Audience Creation
Lead Follow-Up & Re-Engagement
Services From Pc, S&M Package
Site & CRM Retargeting Ads from Pixel
Level Four
This monthly bundle costs $10,000 and generates 350 to 700 new leads.
In addition to the items in the Level Three package, the following are included.
Ad Optimization & Management
Combination of Leads, Messenger & Newsfeed Ad Types
Custom Ad Copy & Creative for All Facebook & IG Ad Sizes
Custom Audience Creation
Services From PC, S&M Package
Site & CRM Retargeting Ads from Pixel
Benefits of Facebook Advertising

Did you know that 72% of individuals feel confident in their ability to comprehend all of the options and features offered on a vehicle without visiting a dealership or speaking with a salesperson? You're well on your way to selling without committing the time and effort of selling in a shop if you have a catalog-based solution to facilitate discovery.
Because they dynamically expose the most enticing models to the relevant audience, Automotive Inventory Ads are the ideal answer for you, the dealer, aiming to deliver frictionless solutions for your consumers.
Automotive offer advertisements are dynamic ads that show consumers who are looking for a car messages with unique and relevant offers.
Suppose you're an automotive advertiser who's already utilizing dynamic advertisements. In that case, we propose switching to Facebook to have access to a model designed specifically for the automobile industry. You submit a collection of vehicle offers with any relevant facts about offers connected to your car models and other criteria, such as special financing or cash back, with automotive offer advertising.
Facebook detects potential purchasers based on their purposes, such as website visits or Facebook activity. They then combine the correct model with the right offer to produce a captivating ad that motivates the potential consumer to act. Automotive offer advertising enables you to present automobile purchasers with relevant and timely discounts to help you seal the transaction. Listed below are some of the most significant benefits of utilizing Facebook ads for your car business.
Deals That are Tailored to Each and Every Potential Buyer
Facebook uses consumer intent to detect potential buyers and generate a tailored ad that features the most appropriate car and offer for that buyer. The interests that in-market consumers display on your website and on Facebook might be indicators of customer intent.
Online Car Buying Experience
Online, serve the proper offer to the right user, regardless of the gadget they're using. Consumer behavior on desktop, mobile, and tablet will be taken into account in your adverts.
Scalable Dynamic Ads
Your offer advertising will develop combinations that get the highest results when your inventory levels or applicable incentives vary.
Compliance Simplified
With a 1-click disclaimer or text overlay, you may reveal critical legal information when marketing financial services for your dealership.
The Facebook Ad Experience
Types of Ads
Your marketing goal determines the ad forms you can utilize. Your goal may have an impact on where your adverts appear (Facebook, Instagram, Messenger, Audience Network).
Image Ads
With the use of a single photograph and an optional footer, image advertisements allow you to showcase your automotive inventory and service. From Advertisements Manager, you may create image ads or promote a post that contains an image from a Facebook Page. Images of your product or brand are recommended.
You can use Image Ads to accomplish the following.
Deliver an uncomplicated message. Make a statement that encourages people to act, such as purchasing a product or visiting your website to learn more about your services.
Image advertisements may be seen in many places on Facebook, Instagram, Audience Network, and Messenger. They can have different aspect ratios based on the location and whether or not the image has a footer.Increase interest in your brand or services. Use a striking photo to demonstrate your brand's individuality and encourage people to like and follow your Facebook page
Raise awareness of your products. To persuade people to learn more about a product, use an appealing image of it.
Best Practices For Image Ads
You may use any of the supported image formats to create picture advertising. We recommend using a JPG or PNG file for the best results.
BMP | IFF | JPEG | TIFF |
DIB | JFIF | PNG | WBMP |
HEIC | JP2 | PSD | WEB |
HEIF | JPE | TIF | XBM |
Here are the best practices for Image Ads.
Avoid placing excessive text on the image itself. Although there is no limit to the quantity of text that can be included in an advertisement's image, we've found that images with less than 20 percent text perform better.
Focus on your message. Cropping closely around the key area of the image will keep your audience's attention. The carousel format is recommended for displaying numerous pictures in the same ad.
Preview your ads. Use Ads Manager Preview to see your ads on computers and phones as they would be seen by your target audience. You may get a preview of your ad during the creating process.
Show off your product, service, or brand. People swiftly navigate through Facebook and Instagram. To effectively express your message, show what you're offering, your brand, or your emblem.
Testing your advertisement is the best technique to determine what your audience responds to best. As you determine the most effective creative strategy for your advertisements, consider the following best practices.
Use high-resolution images
Use the recommended aspect ratio for each placement. Different aspect ratios are required for different arrangements on Facebook, Instagram, Messenger, and Audience Network. For example, for Facebook Feed, you might want to use a 1:1 ratio, while for Instagram Stories, you might want to use a 9:16 ratio. You may utilize the asset modification option in Ads Manager to use the same picture in numerous places and ratios.
Video Ads

In feed, adding movement to your adverts might help them stand out. You may create video advertisements in the ads manager or promote a post from your Facebook page that contains a video.
You may utilize video advertising to do the following things.
Capture attention quickly. To fascinate and interest your audience, create videos that are 15 seconds or shorter.
Deliver a single message.
Make a clear, basic message that encourages individuals to take action, such as purchasing a product or visiting your website.