How to Get Started Marketing Your Business on LinkedIn
LinkedIn has long been thought of as the social media network for professionals. It is the way in which professionals can market their skills and experience to prospective employers. Indeed, this does serve as one of Linkedin’s functions, but LinkedIn can do so much more. 25% of American adults are on LinkedIn. That is a potential consumer base of 64,575,000 people who can benefit from your products or services. So, the question remains, how do you get started marketing your business on LinkedIn?
Step One: Build Your Page
To have access to LinkedIn, you must first register an individual account. This person will also be in charge of your Company Page. Later on, you can add more administrators to your company page. It is advised that a professional email is used for this step as it may be seen by visitors to your profile through apps like Seamless. Once you have created an account, you will be able to begin building your company Page.
A LinkedIn Page serves as your company's online voice. It enables users to discover more about your company or school, brand, goods and services, and employment openings. You must have a Page on LinkedIn to communicate with members as an organization. Currently, mobile devices are unable to be used to create a LinkedIn Page, but you may use a laptop or desktop computer to do so.
1. In the upper right corner of your LinkedIn homepage, click the Work symbol. It looks like 9 little squares forming one larger square.
2. Select Create a Company Page from the drop-down menu. You'll also pick this option if you want to establish a Page for a school.
3. Choose the Page type you want to create from the options below:
Small business: small businesses are corporations, partnerships, or sole
proprietorships with fewer employees and/or lower yearly income than a larger firm or corporation. Small businesses usually have 100 employees or less.
Medium to large business: medium businesses have a larger revenue than smaller businesses but less revenue than large businesses. They usually only employ 100-999 people. Large businesses have large revenues and employ over 1000 people.
Showcase Page: Showcase Pages are LinkedIn Page extensions meant to highlight a brand, business unit, or effort. You may construct Showcase Pages for different elements of your business, each with its own set of messaging and audience segments to share.
Educational institution (high school or university/college): These pages are for schools or other academic institutions.
4. Enter your Page's identification, Company or Institution information, and Profile information.
5. Check the verification box to indicate you have the authority to create the page on behalf of that company or institution.
6. Click Create Page.
7. To begin developing your Page, click Start building your Page! If the Page is for a school, contact LinkedIn to enable the Alumni tool.
Step Two: Making Your Page Stand Out
Marketing expert Brian Carter once said that "You cannot get anybody to do something if they're not paying attention to you." There is a great deal of truth in that. If your page is run-of-the-mill, ho-hum in design, people are not going to pay attention to it. If they aren’t paying attention to your page, they also aren’t buying your products or services. So, what can you do to make your page stand out?
Search engine optimization, or SEO, is the act of optimizing content for higher placement in search results. The words you use on your LinkedIn page will have a big impact on how they show up on search engines like Google. SEO optimization allows you to control the flow of traffic to your site naturally. SEO is a good way to boost your site's visibility in search engine result pages (SERPs). When you improve your Page's SEO, you enhance your chances of getting discovered not only by LinkedIn users but as well as by relevant online searchers you would have missed otherwise.
The most important thing to think about when using SEO on your LinkedIn Page is the use of keywords. Consider your major offers when deciding which keywords to include on your LinkedIn Page. Your profession, locale, and expertise are all critical keywords to include on your LinkedIn Page. One place where keywords can be very important is underneath your banner on your LinkedIn Page. Consider your tagline or elevator line. You want to express what you do and who you serve as rapidly as possible. Consider adding your location, main product, etc...
For Example: Carter’s Home Flooring: Makers of fine hardwood flooring in Oakland since 1987.
Make the Most of the About Us Section
Here again, is where those keywords come in handy. This is the section where you should insert those relevant keywords and phrases that will help people find your Page on LinkedIn and through search engines. This section may include up to 2,000 words. You may also build slogans and descriptions in several languages on LinkedIn. Make sure you are using trustworthy translators to do so if taking advantage of this. A bad translation could prove an embarrassment for your company down the road.
Hashtags For the Win
Although hashtags on LinkedIn Pages are unusual, they give a unique approach to interacting with followers and participating with postings. Add up to three hashtags relating to your business, industry, and target audience. They will be posted to yo