World Social Media Day
June 30 is the 12th annual World Social Media Day. We would be remiss if we did not celebrate. Social media has changed the way we interact with those around us and, just as crucial for you, dear readers, how we do business.
Mashable established World Social Media Day on June 30, 2010. It was created as a method to commemorate the effect of social media on global communication and to unite the globe in celebration of it. Everyone utilizes social media every day; it's how we quickly and easily interact with individuals all around the globe. Mashable is recognized for using social media to unite diverse cultures, movements, and fandoms; hence, they want a day to acknowledge this. Every year, people utilize the hashtag #SMDay; this year is your chance to be part of it!
1997 saw the introduction of the first social networking site, Sixdegrees. The website, created by Andrew Weinreich, had bulletin boards, profiles, and school affiliations, allowing users to list friends and family members. At its peak, Sixdegrees had about a million users. However, it was shut down in 2001.
In 2002, Friendster was the first modern social media website. The site allows users to make new friends in a safe atmosphere and has more than a hundred million members, most of whom live in Asia. LinkedIn, the first business-oriented social networking website, was established in 2003. Myspace was established in 2004, the same year as Facebook, although its early success was far larger. By 2006, Myspace was the most popular social networking website on the globe, and users enjoyed the individualized accounts that allowed them to upload music.
YouTube's video-centric website started in 2005, whereas Twitter's limited-character platform debuted in 2006. During the coming five years, as these sites gained notoriety, Facebook became the most prominent social media network.
As social networking platforms have evolved and become more popular, so has their criticism. Due to concerns surrounding their use of data, hate speech, impact on mental health, election results, and dissemination of fake news, social media companies are under more pressure than ever to disclose their inner workings.
Social networking has evolved into a way of rapid contact, often with friends and family, but sometimes with strangers. It has become an important source of news, commerce, the identification of influential corporate figures, and general entertainment. The objective of Social Media Day is to recognize the positives that these platforms have brought into our lives and maybe share or like a few images.
Social Media and Marketing
At 7Social, we understand the importance of creating a strong online presence in order to market your business. Active social media users account for 42 percent of the world's population or 3,2 billion people. These stats alone demonstrate that social media is here to stay, if not continue to grow.
With such pervasiveness, its value to society cannot be overlooked, particularly in the marketing industry. In the commercial and commerce sectors, where engaging and persuading the market is of utmost importance, the reach and power of social media are invaluable. With the decline of print and radio, social media has become one of the most essential advertising and marketing mediums.
A strong social media marketing strategy must incorporate both the distinct features of social media as well as leverage the methods by which a brand can be monitored and promoted. That means that having a strategy to push two tweets a day isn't a fully-encompassing social media strategy.
A complete strategy incorporates tools and methodologies to do the following.
Market Research
Collecting data to enhance audience research, comprehension, and communication.
Reputation Management
Reputation preservation and enhancement, including review monitoring, review gathering, and publication.
Social Listening
Monitoring and responding to direct audience requests, such as customer service or sales inquiries.
Social Networking
Employing techniques that expand your reach with influencers, prospects, consumers, and staff.
Social Publishing
Planning, arranging, and producing material that gives awareness and value to your prospective consumers, such as how-to guides, testimonials, thought leadership, product evaluations, and even entertainment.
Social Promotion
Advertising offers and advocacy are examples of promotional methods that produce corporate outcomes. This might include locating and employing influential individuals t