Getting to Know Google Ads
It's hard to imagine our lives without Google. It's a search engine, it's a verb, and it is so much more. Packed in with everything else are a killer office suite and a business platform that can take your marketing to the next level. This platform is Google Ads. Google Ads was created barely two years after Google.com, which has since become the most famous website on the planet. The advertising platform was first launched in October 2000 as Google AdWords. However, it was rebranded as Google Ads in 2018. With 259 million unique visits and 4.8 billion daily interactions, there's a good chance you've seen a Google ad and likely clicked on it. Your potential clients have as well.
Google Adverts can place advertisements on non-search websites, mobile applications, multimedia, and search engine results like Google Search (the Google Search Network). Pay-per-click (PPC) advertising is used to pay for the services. The Google Ads system is partly based on cookies and partly on terms chosen by advertisers. These criteria are used by Google to insert advertising material on pages where they believe it is relevant. Advertisers are compensated when consumers redirect their browsing to click on the ad copy. Local, national, and worldwide advertisements are all possible.
When consumers search online for the items and services you offer, Google Ads will display your ad. Google Ads helps you get your ads in front of potential customers at the exact moment they're ready to act by employing clever technologies.
Begin by deciding on a goal, such as increasing website traffic or increasing phone calls to your company. Next, choose the geographic area in which your ad should appear. It can range in size from a few miles around your company to entire towns, nations, or continents. Finally, create your advertisement and determine your monthly spending limit. When your ad is approved, it will appear whenever people in your target area search for a specific product or service that is comparable to yours.You only pay when users engage with your ad, like clicking your ad or calling your business.
Why Use Google Ads
Grain A Massive Reach
Google has a vast audience. Google has now become a verb rather than just a brand. The Merriam-Webster Dictionary even defines the term "Google"! People looking for answers to problems that your company can solve are among them. If they've ever used the web, they've probably Googled a solution to a problem. When you can help them find the answer, even if it's through an ad, they're highly likely to choose you over your competitors.
Generate Leads with Sophisticated Targeting
One of the most effective lead generation methods is Google Ads. If you build up your campaigns correctly, you may deliver highly focused leads to your website, opt-in form, or another online asset. Google Ads lets you target people that are looking for what your company has to offer. This means you may keep refining your searches so that only people interested in buying your products or services are directed to your websites via this network. You have the option of bidding on certain long-tail keywords or shorter keywords. While the former allows you to target high-intent customers, the latter may allow you to obtain more traction with fewer leads.
When you first start using Google Ads, you'll notice that you may even target people who use specific devices. Google will then show advertising based on the user's device, such as a desktop, smartphone, or tablet. If you're just getting started, device targeting isn't a good idea. This is useful once you've been running your campaigns for a while and have enough data to examine how your advertising performs on various devices. You can focus your adverts on devices that perform faster than others based on their performance.
Get a High Return on Investment
Unlike other marketing tactics, Google Advertising only charges you when people click on your ads. You can receive a high return on investment by optimizing Google Ads campaigns, which may not be attainable with other marketing tactics.
However, this takes time, and you must determine which technique is best for you and your company. You must routinely check and track your campaigns to gain a clearer understanding of what will yield the best outcomes. Google Ads is ideal for this because it is quite clear and provides all of the information you require.
You should focus your attention and cash on parts of your campaign that provide a solid return on investment. Eliminate any campaigns or elements of campaigns that are losing you money. Invest those savings in successful campaigns and upcoming campaigns that you will evaluate.
Types of Google Ads
Search Campaigns
These ads, which are primarily text-based, might appear on Google Search results pages whenever anyone searches for a service or product that is comparable to yours. You may show your advertising to people who are actively searching for your products and services, which is fantastic for boosting sales, leads, or traffic to your website.
Display Campaigns
Display campaigns are adverts that appear on your customers' favorite websites or apps in the form of images. Consumers see display adverts when they read articles, watch videos, or visit websites. You may use Google Advertising to deliver your ads on the Google Display Network, which includes over two million web pages and reaches over 90% of Internet users around the world. People see display adverts while visiting sites on the Google Display Network.
When running Display advertisements, you may miss out on those who are actively looking for what you have to offer. Nonetheless, you're presenting your company to a specific target demographic that is likely to be interested in your products or services. This could help you reach a larger or entirely new audience than you could through search alone.
You have two types of display advertisements to choose from: responsive display ads, Gmail ads, and uploaded image ads. While all three ad forms are efficient and may be used to support various marketing initiatives, Google claims that responsive display advertisements have the greatest reach of all. That is why we advise allocating additional funds to them.