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Instagram for Businesses 101

Updated: Jul 29, 2022

Instagram is a video and photo social networking platform founded in 2010 by Kevin Systrom and Mike Krieger and later purchased by Facebook Inc. Users can upload photos and videos which can be filtered and grouped with hashtags and geotagging. Instagram posts can be shared with the general public or with pre-approved followers. Users can explore other users' content by tag and location, see what's trending, such as photographs, and follow other users to add their content material to their own personal feed.

When one thinks of Instagram today, the first thing that comes to mind is probably not its use in business but its association with influencers. However, when you think of it, what are influencers but experts in the art of advertising? Instagram influencers are ordinary Instagram users with a special ability to influence others, established credibility, and a sizable following. From a marketing perspective, an influencer is someone who has the ability to sway the decisions of potential consumers. An Instagram influencer typically has a large following and a high interaction rate.

However, who is to say that an influencer has to be a singular human being? A business can exercise its influence on Instagram users as well. It is a sound strategy. Over the previous five years, Instagram usage has increased by a factor of ten. Instagram was named the most significant social media medium for influencer marketing by eighty-nine percent of respondents.

There are a few differences between the accounts used by influencers and the business accounts used by professionals. "The distinction between a person and a business Instagram account is that the business account allows you to monitor your analytics," said Mark Lamplugh, head of marketing and growth at Maryland Oncology Hematology, "Business accounts should be a little more disciplined, with explicit directives on the content that is published. “The biggest difference between a personal and a corporate Instagram account is that a business account comes with a number of extra capabilities that a personal account does not.

Here are a few of the other features of a business account:

  • Adding swipe-up links to Stories is now possible (if the account has at least 10,000 followers)

  • Possibility of boosting posts

  • Posts that can be purchased

  • Observations on Instagram

  • Posts that have been promoted

  • Links to get in touch

  • Following the scheduling,

  • Posting by itself

Setting Up an Instagram Business Profile

Coming out of the Gate

  1. On your iOS, Android, or Windows device, download the Instagram app.

  2. Open the app and sign up by entering your information. If several individuals have access to this account, make sure you use an administrator email address or log in using Facebook to quickly link your Facebook business page.

  3. Choose a username and password, fill out your profile information, and log in.

  4. When you create a new account, it will be set up as a personal account by default. So, you'll proceed with the procedures to convert your Instagram account to a business profile from here. (See section below for more information)

Converting an Existing Personal Account

Go to your profile page from the app.

  1. In the top right-hand corner, click the menu. It appears to be three short lines layered on top of each other.

  2. Select "settings" from the menu.

  3. Go to the settings menu and select "account."

  4. From here, you should notice highlighted alternatives to switch to a business account at the bottom of the account menu. When you click on it, you may be asked to fill in any missing information or prompted to switch over right immediately. That is all there is to it.

Things You Should Know

Statistics Don’t Lie

Fifty-nine percent of adults in the United States use Instagram on a daily basis, with thirty-eight percent of those users visiting many times each day. It is also the world's seventh most popular website and the ninth most popular Google search phrase.

If commercial reach is a cornerstone of your social media plan, you should know that Instagram's ad reach is currently surpassing Facebook's. This year, Facebook's global advertising reach climbed by only approximately seven percent, whereas Instagram's expanded by about twenty-one percent, and two-thirds of individuals believe the network facilitates meaningful engagement with brands; it is a strong branding tool.

Insightful Information