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- Mar 23, 2022
- 7 min
OTT and You: A Beginner's Guide
People are watching more video content on their smartphones, as well as on their laptops and desktop computers. The trend of video acceptance on smartphones and laptops began with YouTube. Consumers may now watch longer-form content thanks to that sense of security. As a result, as consumer use of OTT Platforms rises, advertisers will have a more cost-effective opportunity to engage with customers in ways they may not have previously. You've seen over-the-top (OTT) video cont
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- Mar 17, 2022
- 9 min
Programmatic Advertising and Audience Targeting
A Brief Overview of Programmatic Advertising In 2021, programmatic advertising accounted for approximately 90% of all digital display marketing. So, what is programmatic advertising? Simply put programmatic advertising is the use of artificial intelligence (AI) to purchase digital advertising space rather than a human. The goal is to increase the efficiency and transparency of both the advertising and the publisher. RTB, or real-time bidding, accomplishes this by purchasing a
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- Mar 3, 2022
- 9 min
Omnichannel Marketing 101
Marketing is nothing new; it has been around for as long as man has been selling goods and services. Umbricius Scauras, for example, was a fish sauce (also known as garum) producer in Pompeii around 35 B.C. Images of amphora displaying his personal brand and quality promises were incorporated into mosaic patterns in his house's atrium. What is new is how we market today. It is a mistake to think, however, that the realm of marketing has transferred entirely to the digital wor
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