To the business-minded individual, data is king. It drives everything a business does from product creation to marketing and sales right down to production itself. Without data, companies are running blind and running blind risks crashing a brick wall. To mitigate the risk of hitting that wall, companies need to be steadfast in collecting data and they need to make sure they are collecting the right data! Data Sources Let's start with first-party data. First party data refers

There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and social media. The Global Positioning System (GPS), formerly known as Navistar GPS, is a satellite-based radio navigation system owned and administered by the United States Space Force. It is a global navigation satellite system (GNSS) that gives geolocation and time information to a GPS receiver anywhere on or near the Earth where four or mor

There is an old adage that one should work smarter not harder. You wouldn’t carry a bag of heavy stones down a mountain with your bare hands when there is a wagon to do the work for you; so why would you not utilize every available tool you have in business as well? When it comes to business, one of the hardest jobs is marketing. Companies live and die by the quality of their advertisement. Marketing is not just an art; it is also a science. This field of marketing examines t