We’ve all been told more than once that we should think outside the box, color outside the lines. When it comes to creativity, nothing could be closer to the truth. When it comes to advertising, it doesn’t have to be. Sometimes that box is right where you want to be! Or at least, it is when it comes to advertising. Remember when our math teachers used to tell us that we wouldn’t have a calculator everywhere we go? The jokes on them Not only do we take our calculators with us

Political advertising in America is nothing new. Political parties arose within a decade following George Washington's nonpartisan election to the presidency. Federalists, Democratic-Republicans, Democrats, Whigs, and, lastly, Republicans were the options for voters in 1854. Presidential candidates did not travel to campaign at first: they were nominated, but it was unacceptable to encourage voters to vote for them personally. As a result, local supporters were tasked with or

It's hard to imagine our lives without Google. It's a search engine, it's a verb, and it is so much more. Packed in with everything else are a killer office suite and a business platform that can take your marketing to the next level. This platform is Google Ads. Google Ads was created barely two years after Google.com, which has since become the most famous website on the planet. The advertising platform was first launched in October 2000 as Google AdWords. However, it was r

Social Media is just that, social. So too is advertising. The conversations advertisers have with their consumer base are just as important as those conversations being had with connections on social media. These conversations inform how consumers see a brand’s identity, how much they trust that brand, and if they will continue to do so in the future. According to a recent survey, 75% of people now utilize social media before making a significant purchasing choice. This means